Industry Partnership Opportunities

Flexible, Customized and Efficient 

We look forward to coming together this summer—whether that’s face-to-face in Grand Rapids or online for the virtual experience—to reunite with our professional community and celebrate our impact. 

JAM offers a single, integrated educational program including sessions and poster presentations, for both in person and virtual attendees. We anticipate nearly 1,000 laboratory professionals, thought-leaders, and students will gather in Grand Rapids, Michigan and online to learn how practice at the cutting edge in clinical laboratories will be transformed in the foreseeable future and how they can maximize their impact on patient care. 

For industry, one of the highest cost elements (often ignored) for their participation in meetings is the human resources to staff booths and engage attendees. A traditional exhibit hall is inefficient – taking valuable partner time to sift through all the passers-by to find qualified leads. JAM will take a new approach. There is still a need to demonstrate platforms and analyzers so JAM will feature a Demonstration Pavilion that for most of the meeting will be open to attendees only by appointment via industry partners. This will provide a more effective environment for discussion with qualified leads. There will be unopposed times when the Pavilion is open to all attendees, allowing industry partners to concentrate resources for short bursts of time, rather than all day.

We are breaking down the walls of the typical medical meeting. The Joint Annual Meeting is building an event that starts with a fundamentally different understanding of the relationship between medical professionals and industry, with our partner societies as a connector.

Professionals and industry have mutual interest in advancing medicine for the benefit of patients. Improving care is hard. In partnership laboratory professionals and industry both bring value to an environment of learning, creativity, and innovation. To that end, we have done away with traditional “exhibit halls” in favor of putting partner displays as close as possible to education, integrating elements that would typically be separate. All industry partners are full registrants and encouraged to attend educational sessions that impact their diagnostic area or any area of interest. Partners are welcome to engage in conversations throughout the space (including the virtual space) and participate in social activities.

The digital hub for the meeting provides industry partners access to all attendees before, during, and after the meeting. Meeting content, including session recordings, will be available throughout July for continued engagement opportunities.

Registration will open mid-March 2022.